Former Radio 1Xtra, The Hits and KISS presenter Will Manning joined Capital FM in June 2016. He now presents the station's Drivetime show from London and recently turned to Youtube to offer some well-articulated advice on getting into radio.
Will Manning. Source: RadioToday |
"Me Too Moments" as Manning calls them, are indeed the golden nuggets in radio. It happens when one listener communicates with another listener through the show. When your show is a communication channel between listeners, you know that your content is bang on target, your presenter is relatable and your audience feel a connection.
Producers, note how an entire hour (or one third) of their prep time is dedicated to pre-recording content for either immediate use or for an upcoming show. To pull off a consistently high quality show you must consistently put in the effort and reach out beyond the Internet and the station for voices.
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